WEBSITE DESIGN & BRAND IDENTITY
Located in Winston-Salem, NC
with virtual service across the United States.
Strategic, simple and beautiful designs for business owners looking to authentically connect with clients and organically grow their business. Specializing in Squarespace websites.
Brand Identity & Squarespace Web Design for Business Owners
Imagine a website that’s both beautiful and built to grow your business. I design strategic, user-friendly websites and brand identities that attract your ideal audience, build trust, and reflect your expertise. Whether you need a full website or a standalone brand identity for platforms like Substack or social media, I’ll help you create a cohesive, high-impact experience that feels authentic and connects with your audience.
I work with creative entrepreneurs who value clarity, professionalism, and authentic storytelling, including:
• Authors
• Bloggers & Digital Creators
• Interior Designers & Florists
• Luxury Spas & Salons
• Private Chefs & Nutritionists
• Wellness Educators & Health Experts
Ready to elevate your brand with a cohesive online presence? Let’s bring your vision to life.
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For small business owners seeking a polished, strategic online presence, custom Squarespace websites offer the perfect blend of design and functionality. Each site is crafted to reflect your brand, connect with your audience, and support long-term business growth.
With a consultative approach rooted in understanding your goals, ideal client, and competitive edge, the final result is a clear, conversion-focused website that’s easy to manage and built to grow with you. While Squarespace is the primary platform, projects on Shopify, Wix, or Square are considered based on business needs.
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If your DIY website no longer aligns with your growing business or evolving offerings, it’s time for a redesign. Whether you're looking to refine your message, update your branding, or create a more strategic design, I’m here to guide you through the process.
Together, we’ll elevate your online presence with a design that reflects your business and resonates with your target audience, helping you stand out and drive growth.
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Ready to refine your brand and create a strategic website design? I work with business owners to craft a cohesive brand identity that resonates with your target audience and strengthens your online presence. From defining your brand voice to designing with thoughtful typography, colors, and content, every element aligns with your goals.
Part of the deliverables could include complementary fonts, colors, and submarks that enhance your existing logo or the option to refresh your current branding to create a more cohesive look. You’ll also receive a complete brand kit file for consistent branding across all platforms, ensuring your brand's visibility and impact.
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Effective website design starts with clear messaging. As part of your brand identity, I help refine your voice and craft purposeful copy that guides visitors through a clear, intentional customer journey. From headlines to calls to action, every word is designed to connect, build trust, and convert—turning your brand story into growth opportunities for your business.
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Design isn’t just about looks—it’s about strategy, clarity, and guiding your audience through a seamless experience. With a consultative approach rooted in business insight, I help you refine your messaging, align your brand vision, and design a site that drives real results.
As someone with firsthand experience running a business, I understand the challenges you face—limited time, shifting priorities, and the pressure to make every decision count. That’s why I focus on creating websites that don’t just look good, but work hard for your business.
Every project starts with understanding your goals, your audience, and how your website can support both. Together, we’ll streamline workflows, enhance user experience, and tell your brand story clearly and consistently across every touchpoint.
Consultation calls are available for both new and existing clients—whether you need clarity before starting a project or expert input on your next update.
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For Existing Clients:
Every business is unique—and so is your comfort level with making website updates. If you’re using a platform like Squarespace, you might handle simple changes yourself, but when you need guidance on things like adding a new section, a quick web design consultation can be a big help. Some clients prefer a more hands-off approach and choose to have me make all site updates on their behalf. That’s why I offer three flexible web design support options to match your needs and timeline.
Featured Projects
Hi, I’m Jaime Watrob.
At North 8 Designs, I create strategic, beautiful, and user-friendly websites for businesses in Winston-Salem and entrepreneurs across the United States. As a local web design company, I specialize in Squarespace website design, website redesigns, and branding services that help you connect with clients and stand out in the Triad and beyond.
Whether you need a new website or a refresh, I’ll deliver a site you’re proud of—one that attracts the right clients and supports your business growth.
I believe a well-designed website should have a clear message and customer journey while also “working for you” as the business owner. I partner with business owners to set-up workflows and integrations and ensure they know how to use them at launch. The end result is a website that connects with their clients while also making their day to day operations streamlined.
LEARN MORE ABOUT JAIME
"I chose Jaime Watrob to create my website because her portfolio impressed me. Her websites are attractive and professional across the board. She has a talent for design combined with experience and skill. But in addition to her work being top notch, she is fun and personable. She connects well with people and is able to create a vision that is the summary of all the thoughts and ideas of the customer. Working with her is a very smooth process. She communicates clearly, covers all details with you and follows up quickly. I appreciated her guidance throughout and I am beyond pleased with the website she created for me. You can tell Jaime loves what she does and it shows in her work. I am so lucky to have found her!"
— Dana, Ladybug Astrology