Ready to ALIGN what you offer with a PROFESSIONAL website and EMERGE from the crowd with a SIMPLE and TIMELESS design that brings you more OPPORTUNITY?


LET’S MAKE IT HAPPEN!


Website Design

Investment starts at $3250 USD

Let's create a special experience that feels authentic to who you are as a business owner. I will help you refine your message and create a brand experience. By having a cohesive & professional message, your site will engage visitors resulting in more opportunities for growth. Let's define a clear customer journey and work as collaborative partners to bring your vision to life.

Each scenario is unique including number of pages and site integrations which is why I offer a custom proposal outlining price, deliverables and timeline. To start a conversation, submit a design inquiry.

    • 1:1 Service-I only work with 1-2 clients at a time.

    • Base package includes 4 pages: Home, About, Services, Contact, one form, privacy policy/terms & conditions page(s)—note: the content of any legal pages/disclosures must be provided by you.

    • Back end SEO set-up.

    • “How to” reference guide for future updates.

    • 1-week post launch on-boarding support.

    • Custom CSS for a semi-custom website.

    • 20% discount on first year annual Squarespace Business or Commerce Plan for new clients (subject to change at the discretion of Squarespace).

    • Responsive Design.

  • Not included in the price for me to design the website are these potential additional costs:

    • image licenses

    • photography expenses

    • website hosting

    • website templates (you will need to purchase website themes or templates in your own name so that your business owns the license to use it)

    • third-party plugin or application fees and payment processing fees

    • domain name purchase and/or transfer or connection of domain name to new site-I will guide you on how to execute the connection but you will be responsible for connecting the domain to your site.

    Not every project ends up involving the extra design related costs. In most cases we will use a free Squarespace template and font(s).

Package Add-ons

Every business is unique with different needs altering the scope of each project which is why I provide a customized proposal. Please note that these are starting prices and as deliverables increase, so does the time it takes for me to complete each project.

  • Custom pricing based on deliverables.

    Typically Includes:

    • Primary logo, secondary logo/site favicon, color palette and font selections.

    • Brand moodboard and final Brand Kit.

    • Two rounds of refinements.

    • Files in multiple sizes in applicable color combinations with direction for use.

    Does not include:

    • Physical printing.

    • Desktop or web licenses for any images or fonts-these must be purchased by the owner if applicable.

    • Raw/source files.

  • Custom pricing based on deliverables.

    Deliverables often include SEO key word research and assistance with defining your message and writing website copy based on content your provide. Think of this as “light editing” of your story that we present in a professional manner which is geared at connecting with your target audience.

    More detailed SEO services are available depending on client needs and budget.

  • Custom pricing based on deliverables which is largely based on the content and corresponding category and page set-up that makes sense for your business.

    For example, a digital creator/influencer is going to have a much more detailed blog set up requiring more time and customization, which would factor into the total cost.

  • Investment starts at $1,000 and includes the integration of Squarespace Acuity Scheduling and select other services.

    I complete the design and initial set-up then provide onboarding support for you to manage moving forward. The price does not include the cost of the premium services as those would be purchased separately by the business owner.

  • Investment starts at $1500 and includes up to 20 products.

    Alternatively, you might be better suited on Shopify which is a service I offer when it makes sense for your business. Submit a design inquiry and we can discuss your business and best options.

  • Investment starts at $150 which includes setting up one branded Squarespace email template to match your website design. You can then work from this design to create email marketing campaigns in Squarespace.

    Note: this add-on does not include integration and set-up of Squarespace Email Marketing. That is considered a website integration and priced as that type of add-on on a case by case basis.

  • Retainer rates are available if you need help sending a periodic newsletter or making site updates.

    These retainers are available to a limited number of clients to ensure a positive experience for all.

The Process

  • Prior to scheduling a 30 minute discover call, you will complete a design inquiry to start a more meaningful conversation about the project goals and objectives.

  • After I receive your design inquiry, I will send you an invite to schedule a 30 minute Zoom call. We will have a conversation about your business, discuss the project and see if we are a great fit to partner.

  • Post discovery call you will receive a detailed proposal outlining the project deliverables, pricing and approximate timeline. If you accept the proposal and decide to move forward, I will send you a contract for electronic signature and your first invoice to book the project and reserve your spot on my calendar.

    Most website designs can be completed in a 2-week period if I have all of your site content by the start date.

  • If I am helping you with your branding, we explore your brand to select color palette and typography. I provide a design mood board for your approval. This sets the design tone and is the first step in the process.

    If you already have a logo and color palette, I will find complimentary fonts for the website unless those were included in your branding package.

  • At this stage after the brand direction is approved by you, I will begin brainstorming the website design, and researching competitors. If you chose to add copywriting assistance for SEO as an add-on, I will use my resources to analyze keywords used in your industry to organically incorporate into your website text.

  • Perhaps the most critical step on your end is organizing the content for your website by the project start date. The content drives the layout and design so it is crucial that this is delivered to me on time to not delay the project.

    Feeling overwhelmed at where to start? No worries! I will provide you with helpful guides to work from, and we will agree on a mutually convenient start date to allow you ample time to gather what we need to start the project.

  • After all revisions have been made, I complete the final step where I set up your back end SEO and add ALT text to photos and imagery.

  • We hit the publish button and review your site on various screen sizes to ensure optimized. At this stage I provide 1 week of post launch onboarding support as well as a helpful website guide so you can navigate your site with ease.

 FAQs

  • I am so excited you are interested in working together!

    Here are the steps to start the process:

    1-Please complete this Design Inquiry Form.

    2-From there I will send you a calendar link to schedule a 30-minute discovery call. On this call we will fill in the details and see if we are a great fit to collaborate.

    3-If we agree to move forward, I will send you a design contract and welcome package along with a content guide and/or branding exercise if I am assisting with branding.

    4-Next, you will have time to gather your website assets (photos, media) and provide your written content.

    5-At an agreed upon start date, we begin making the design magic happen! I will keep you informed along the way guiding the project according to our agreed upon timeline by letting you know where we are weekly and the direction for the following week.

    6-The end result is a beautiful website you can proudly share with your audience giving you more opportunity to connect and grow your business.

  • SEO stands for Search Engine Optimization. As part of the design process I design with SEO best practices when laying out text and media on pages. I also set up the back end of the SEO sections on your website and direct you with where you can register your site and gain access to more analytics.

    I include SEO because the whole point of creating a website is to be found! I want to ensure you are set up to have the opportunity to be seen and can direct you on ways to further amplify your SEO strategy.

    If you are interested in more in-depth and on-going SEO services, I know firms that specialize in SEO strategy and am happy to refer you!

  • Yes, projects are typically broken up into 2 equal payments:

    Payment 1-Due at contract signing to book project.

    Payment 2-Due at site launch.

    I do offer residual website design assistance at an hourly rate as well.

  • A brand kit is a PDF file with your logo, fonts and color palette all broken down with identifying names and color codes to enable you to use the same branding throughout your marketing.

  • Most website designs can be completed in a 2-week period pending I have all of your site content by the start date.

    I work with 1-2 clients at a time and can devote 1:1 time to your website.

    There are exceptions when the site is larger in scale with more pages and customizations. These sites can sometimes take 4-6 weeks to complete.

  • Design is an important investment for any business and you might be wondering how I come up with my pricing. Here is some insight into what factors can impact the cost of design and what to think about when viewing quotes from designers:

    Time:

    Design takes time. For each concept I present, there are hours of experimenting and testing that occur behind the scenes in order to discover the best solutions for your business. With my pricing, I have to account for all of the time and detail I put into each project.

    On my website I have the verbiage “Investment starting at” due to the fact that each website is customized to the needs of the business. Some are more straight forward in nature with only 4 pages and others require more in-depth form creation or integrations.

    Experience:

    My years of experience working with small to mid-sized businesses results in a website design based on strategy. I act as your creative partner and project manager to bring your business alive online. I provide more than just a website and am aware of how my experience and skill matches up within the industry. I make sure to price myself fairly while still asking for what I know is appropriate.

    Value:

    Design can have a big impact on your business – from building stronger connections with your audience to increasing revenue. Whatever you invest in this project, I expect you to have the opportunity to make that investment back and then some. That value and potential impact is reflected in my pricing.

  • Yes, I will take clients on retainer in some cases if you anticipate having the need for regular site updates. I limit the number of clients in order to ensure a smooth and positive experience for all.

  • For the most part yes. However, I will occasionally take on a project in Wix or Shopify. I have found that Squarespace serves the majority of my clients very well. However, for e-commerce stores that have many products, Shopify is usually the best platform. I will also occasionally design in Square/Weebly based on the needs of the business. It is best to discuss your options on a Discovery Call as every business is unique.

    If you like my work and have a site on another platform, please complete a design inquiry to start a conversation to discuss the possibility of working together. This is the first step if you are interested in booking a discovery call.