Some recent rumblings in the world of privacy policies and how it could affect you as a small business owner.

Who else is loving the new shopping platform taking over affiliate marketing, shopmy? My web designer heart absolutely loves the user interface and how the content can be categorized for an easy to navigate shopping experience. If I were advising a content creator about what to use for their business, I would 100% recommend shopmy integrated with social media like Instagram and a blog designed on Squarespace.

Today I am sharing some tips for business owners who choose to DIY their website—more specifically I am discussing what to avoid! If you take nothing else away from this “letter to the DIY’r”, hear this—LESS IS MORE.

Summer is notoriously slow in the world of web design. Many business owners take summer vacations and also experience a bit of a slow period depending on the industry. Realizing I only have 5 summers left with my oldest before he is off to college, I have really focused on embracing this time of year and enjoying the extra time.

Let’s get deeper on what problems a professional website design can solve for your business—when we work together the end result is truly more than just a pretty website.

If you are investing in your brand image and website, it is crucial that your imagery is professional and polished while also being reflective of who you are as a person and business owner. People buy from real people so authenticity is key!

Today I am sharing more about Google Analytics and the difference between Google Analytics and Google Search Console which was discussed in a previous blog post: Google Search What? Both are free tools offered by Google that every website owner should be aware of and using on some level.

If you are investing in your website design, do not overlook the importance of working with a professional photographer for at least some of your website images. It is okay to mix in some iPhone imagery—striking the right balance is key!